Euthanasia and Whether Dying Is or Isnt a Right Essays

March 31, 1976 was the day the New Jersey Supreme Court gave the parents of Kathleen Quinland, a young comatose woman, permission to take her off of life support systems. This is the day which is believed to be the birth of the modern right-to-die movement. Euthanasia, commonly known as mercy killing, is a way to end the agony of those who are suffering from terminal illnesses and should be legalized instead of having to be preformed in secrecy. The medical and ethical concerns focus on the health care delivery system as it impacts end-of-life decisions. There are three categories that this can be broken into. They are the quality of life, how decisions at the end of life are made, and the physician’s changing role in end-of-life†¦show more content†¦According to the Roman Catholic Church, there is an obligation to continue to supply nutrition and hydration to the unconscious patient (Larue, 88). The brain of the patient may still function but it would not be in a normal way. They would be conscious but they wouldn’t be capable to express how they are feeling. There would be no way of telling how the patient feels or what their needs or wants may be, and contrary to what they think, the body of the patient will most likely not survive without the aid of the life support systems (Battin, 72). Even if the patient were to come out of this vegetative state he or she would be severely disabled, so constant medical attention would be required for the rest of their lives(Roberts, 26). There is a fine line in defining the rights of the individual, responsibilities of the doctor, and the criteria used in making end-of-life decisions. How decisions are made is a very complicated one. The decision should be between the patient and the doctor. Since the patient is the only one that can determine how he or she feels about his or her position, it is ultimately up to them but it sh ouldn’t be hidden from their family and friends (Roberts, 138). The timing and the manner of death are personal decisions. It should not be made by doctors, a hospital, or courts, but by the patients, unless deemed incompetent. If they are deemed incompetent then the decision should beShow MoreRelatedEuthanasia: The Pros and Cons1281 Words   |  6 Pages Euthanasia: The pros Anatomy Durkos Sarah Carter Jan 6, 2013 Over the years there has been a debate on whether euthanasia is a â€Å"humane† form of death. Some believe it isnt humane and others believe euthanasia is personal choice. Euthanasia is legal Australia and in four states in the united states. The legality of euthanasia is based on ethics primarily. I am pro euthanasia for many reasons; Euthanasia is cheaper, it ends the suffering of patients, and self determinism. Read MoreEssay on Euthanasia Needs to be a Legal Option1376 Words   |  6 PagesEuthanasia Needs to be a Legal Option    Warren Hauser is dying. Should the Supreme Court decide that terminally ill Americans have a constitutional right to commit suicide with a doctors help, he would qualify. Emphysema and valvular heart disease have left him debilitated and physically dependent (Byock). For terminally ill patients like Warren, where death is inevitable and would be less painful than living, euthanasia should be a legal option. Euthanasia is Greek for easy or happy deathRead More Rebutting Arguments to Legalize Euthanasia or Assisted Suicide1711 Words   |  7 PagesArguments to Legalize Euthanasia or Assisted Suicide      Ã‚   This essay focuses on several of the most common arguments in favor of the legalization of euthanasia or assisted suicide - and rebuts them. The language is simple, or, as they say, in laymans terms so as to be easily understandable. The sources are from professional journals, internet websites, and news outlets.    The first common argument favoring euthanasia or assisted suicide is this: Since euthanasia and assisted suicideRead MoreEuthanasi A Gentle And Easy Death1240 Words   |  5 Pagespeople to die when it is their right and life? B. According to the Oxford English Dictionary, Euthanasia is â€Å"a gentle and easy death.† 1. Euthanasia is not suicide. Suicide is taking one’s own life because one does not want to live C. Today, I will go over the countries and states that allow Euthanasia, the types of Euthanasia and conditions that patients need to be under to pursue euthanasia, and if it is our rights to pursue euthanasia. I believe that Euthanasia (under strict conditions) shouldRead MoreEuthanasia Is The Termination Of Life At A Patients883 Words   |  4 PagesEuthanasia is the termination of life at a patients request and is performed by a doctor (G. van Tol, Rietjens, van der Heide, 2012, p. 296) and is often confused with physician assisted suicide (PAS), which is where a physician prescribes a lethal dose of medication for the patient to take in their own time (Pereira, 2011, p. e38). The debate surrounding euthanasia is a long and tiresome one with no foreseeable end. Currently, euthanasia is legal in three countries and four US states and PAS isRead MoreResearching Physician Assisted Suicide801 Words   |  3 PagesEuthanasia Euthanasia, or physician assisted suicide, is an important and controversial topic in our society today, and (under the correct conditions) should both be considered legal and morally acceptable. In fact, throughout history euthanasia has been a debate in many countries, some areas accepting the practice, whereas others find it unacceptable. Many people and professionals continue to refer to the Hippocratic Oath, an vow stating the proper conduct for doctors, and its famous wordsRead MoreWhy Euthanasia is Wrong Essay1256 Words   |  6 Pagesunacceptable. No one has the right to take away another persons life, whether it be through hatred and disgust, or compassion and love. Murder is murder. So why should those select few who work in the clinics of Switzerland, whose occupation is to assist in a person’s suicide, become immune from this law against murder. It is them who provide the patient with, and administer, the method of how they are going to die. To me, that sounds li ke murder. What gives someone else the right to take away anotherRead MoreEuthanasia Is Not An Acceptable Choice Of Death1415 Words   |  6 Pages â€Å"Americans tend to endorse the use of physician-assisted suicide and euthanasia when the question is abstract and hypothetical† (Ezekiel Emanuel). Not many people support it, but many of them do. Euthanasia the painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma. The practice is illegal in most countries. Or also known as â€Å"mercy killing†. To those many patients who have terminal illnesses the procedure is done to them. But only if they are sufferingRead MoreEuthanasia And Assisted Suicide Should Be Legal1241 Words   |  5 Pagesbeen an ongoing battle whether or not euthanasia or physician assisted suicide should be legal. Whether or not is ethical for a physician to assist in a person s death. Euthanasia or assisted suicide is causing the death of a person who is disea se, suffering from a condition that is not curable. To end their suffering the individuals end their lives, but are important to keep in consideration that in order for the individual to make such a big decision they must be in the right state of mind. One ofRead MoreEuthanasi A Very Gentle And Easy Death1303 Words   |  6 PagesThe term Euthanasia is derived from the Greek words, Eu (good) and Thanatosis (death) meaning a very gentle and easy death. The definition of euthanasia has now come down to â€Å"the act or practice of killing or permitting the death of hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless way for reasons of mercy.† Therefore, this term can be also called â€Å"mercy killing†. In this sense euthanasia means the active or inactive death of a patient. This form of

The Fourth Amendment Of The Constitution - 1365 Words

Sahitya Boppana 700#:700622333 Homework 1 1. The Fourth Amendment of the U.S Constitution says, â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or afï ¬ rmation, and particularly describing the place to be searched, and the persons or things to be seized.† 2. Can do: 1.) The law enforcement officers or the police while searching a car can search any part of the vehicle within the immediate reach of the driver. They can search the vehicle if they see anything illegal in plain view. 2.) If he/she arrests the driver, he/she can search the entire vehicle. 3.) If they tow the vehicle, they can look through the vehicle fully. 4.) The officer can search the person i.e. the driver for weapons. 5.) The officer can search the entire vehicle orShow MoreRelatedThe Fourth Amendment Of The Constitution1107 Words   |  5 PagesThe Fourth Amendment of the Constitution was ratified in 1791 and is an important amendment in the Bill of Rights. The Fourth Amendment is â€Å"the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized† (Charles Wetterer). The issueRead MoreFourth Amendment Of Us Constitution1654 Words   |  7 Pages1) Fourth Amendment of Us constitution provides the following: The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or afï ¬ rmation, and particularly describing the place to be searched, and the persons or things to be seized. Explanation: Hence the above statement says that Constitution provides the privacy to the citizens andRead MoreThe Fourth Amendment Of Us Constitution1241 Words   |  5 Pages 1) Fourth Amendment of Us constitution provides the following: The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or afï ¬ rmation, and particularly describing the place to be searched, and the persons or things to be seized. Explanation: Hence the above statement says that Constitution provides the privacy to the citizensRead MoreThe Fourth Amendment Of The U.s. Constitution1332 Words   |  6 PagesThe Fourth Amendment of the U.S. Constitution provides, [t]he right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. The ultimate goal of this provision is to protect people’s right to privacy and freedom from arbitrary governmentalRead MoreThe Fourth Amendment Of The Us Constitution929 Words   |  4 Pagesunconstitutional. The Fourth Amendment of the US Constitution protects its citizens by giving â€Å"the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures† (U.S. Const., amend. IV). This amendment aims to prevent officers from conducting random searches of a citizens’ property and aims to give them a reasonable expectation of privacy. Some searches such as a dog sniff inspection are also invalid under the fourth amendment. This is becauseRead MoreThe Fourth Amendment Of The United States Constitution1327 Words   |  6 PagesThe fourth amendment to the United States Constitution is part of the Bill of Rights, and was introduced to Congress by James Madison in 1789. The role of the Fourth Amendment is to prohibit unreasonable search and seizure and a warrant is to be required that is supported by probable cause. Even though the Amendment was introduced in 1789, it wasn’t adopted as an official amendment until 1792, because in December of 1791 three quarters of the states had ratified the amendment. The fourth amendmentRead MoreThe Fourth Amendment Of The United States Constitution1747 Words   |  7 PagesThe Fourth Amendment of the United States Constitution applies to a person and their home by providing protection against unreasonable seizures and searches. While it provides protection, not every s earch and seizure can be deemed unreasonable unless it is classified as per the law, by determining whether there was: a) the level of intrusion of the individuals Fourth Amendment, and b) whether or not it pertains to the government’s interest, such as safety of the public. The right to protectionRead MoreFourth Amendment Of United States Constitution1139 Words   |  5 Pages– 1 Somalaraju Sateesh Kumar Raju 700628655 1. Fourth amendment of United States Constitution protects people from being undergone unwarranted searches and prevent their things from being taken away by authorities without proper authorization. If any government official or agent want to search an individual or their belongings, they should have proper reason to do that and get permission from the judge. Fourth amendment of United States constitution states that it is â€Å"the right of the people to beRead MoreFourth, Fifth, and Sixth Amendments to the Constitution Essay887 Words   |  4 PagesCJL 4064 Amendment Project As requested by the committee chair, I have examined the 4th, 5th, and 6th Amendments of our Constitution. It is imperative for the participants of the Constitutional Convention to update, and furthermore, enhance the Bill of Rights. The amendments were created with a valuable perspective on individual rights in the 1700s. Today, in 2010, our country has developed in the use of language, our principles, and our overall society. After close examination of theRead MoreThe Fourth Amendment Under The Constitution Prohibits Unreasonable Searches And Seizures1121 Words   |  5 PagesThe Fourth Amendment under the Constitution prohibits unreasonable searches and seizures. Katz v. U.S., 389 U.S. 353 (1967). The general rule under the Fourth Amendment requires a search warrant to be obtained before a search. Riley v. California, 134 S. Ct. 2482 (2014). However, a search without a warrant may be reasonable if it falls within an exception to the warrant requirement. Id. at 2482. Some exceptions that have been argued in drunk driving cases are â€Å"exigent circumstances† and â€Å"search-incident-to-arrest

Failure Is the First Step to Success Free Essays

â€Å"Failure is the first step towards success† is one of the most heard quotes and is again and again told to us in every step of life, but how often do we realize its importance or live by its mantra? Honestly, we don’t! We just expect the fruit to come to us without working over its plant. Getting up requires falling. If a nine month old gave up trying to walk after his first fall, he would never be able to walk again, simply because he gave up. We will write a custom essay sample on Failure Is the First Step to Success or any similar topic only for you Order Now We can relate this to anything we do or anything we try to. To succeed in something, we need to keep this in our mind that we are going to fall. A very famous quote regarding this explains very clearly that â€Å"ITS NOT THE FALLING PART THAT’S HARD, IT’S THE GETTING UP† . The only way we can learn to rise is when we have been through certain circumstances. When we know what we did wrong in the first place, when we have tried every known method that’s exactly when it will dawn on us – the right way to get up. Success depends on you. If you have fallen time after time, its time to build a different strategy for getting up, you will succeed! Many people have a serious misconception when it comes to â€Å"failure† because they put negative labels on people they deem to have failed. It’s important to understand that any time we fail at something, whether it’s large or small; we are one step closer to success. Nothing ends in failure, if you don’t let it, and your attitude is what will lead you into turning failure into success. As an easy mind up, a man fall but then get up then again, fall and then again get up, and every time the man try again, he learns and earns more experience and gains guides on how to handle his getting up the next time. You shouldn’t be dishearten or anything with the fall you get the first time, but instead learn from it on how to handle the situation again in a much easier way! Forget about the consequences of failure. Failure is only a temporary change in direction to set you straight for your next success. So just go ahead and don’t let these meaningful falls get on your nerves! Go ahead and get up! How to cite Failure Is the First Step to Success, Papers

Don Quixote Response free essay sample

He spends the entire night there until he gets into a fight with some men who try to take his armor out of their mule’s trough and he attacks them. Soon after the innkeeper pronounces him a knight simply to be rid of him. Cervantes draws the reader in with his use of Don Quixote’s perspective. Quixote sees what his imagination creates from these stories he’s read and not what is actually there or happening. Later after he leaves the inn Don Quixote hears crying and comes across a boy being flogged by a farmer. When questioned the farmer explains that the boy has been failing in his duties but the boy tells Quixote that the farmer has not been paying him. Don Quixote hearing this thinks that the farmer is a knight and tells the man to pay the boy. When the boy tries to explain that the farmer is not a knight Quixote ignores him and asks the farmer to swear on his knighthood that he will pay the boy and once Quixote leaves the farmer continues to beat the boy but this time more severely. We will write a custom essay sample on Don Quixote Response or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cervantes here gives us a perfect example of why the modern term Quixotism was coined from the novel Don Quixote. The definition of quixotism is when someone has succumbed to misguided idealism. In this scene Don Quixote because of his misplaced faith in the old stories of chivalry intervenes in a situation and only succeeds in making things worse for the boy he had originally tried to help. Another example of this Quixotism in the novel is when Don Quixote attacks a windmill believing it to be giants and ends up making himself look foolish in front of his squire who for some reason tries to ignore the fact that his master is clearly unhinged mentally. This brings to mind that although Quixote’s actions are admirable they are doomed to fail because he is out of touch with the world he lives in. Both of these situations show that our intentions however admirable may succumb to failure if the onsequences of our actions are not considered. Opposingly it was G. K. Chesterton a British journalist of the time that claims that by writing from this perspective it made it difficult for â€Å"modern† men and women (of their time) to take the values of chivalry seriously. Don Quixote can be looked at from many different angles whether they be as a commentary on chivalry, a comedy, or even a more philosophical way considering the idealism Don Quixote is so known for.

Long before the United States ... free essay sample

Long before the United States had its freedom from Great Britain, women have been fighting to have the same equal rights as men. This paper focuses on the Womens Suffrage Movement which was an outgrowth of the Womens Rights Movement that began in the United States in 1848 at the Seneca Falls Womens Convention and goes through the 1920s and the ratification of the 19th Amendment, which gave women the right to vote. I will also discuss several groups and organizations that assisted and supported their endeavors to bring about change as well as, give my own personal reaction to this movement. (1, 2, 3, 4) The first Womens Conference was held in Seneca Falls, New York in July 1848, this meeting kicked off the Womens Suffrage Movement and was under the control of Elizabeth Cady Stanton and Lucretia Mott with input from Martha Coffin Wright, Mary Ann MClintock and Jane Hunt. We will write a custom essay sample on Long before the United States or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The convention was held to discuss the rights of women, particularly their social, civil and religious rights. Stanton and Mott had previously met at the 1840 World Anti-Slavery Convention in London. While at the convention, it was ruled that women were unfit for public and business meetings and they were barred from the floor (Lewis, 2017). This infuriated the two, and was the founding force of the Womens Movement in the United States. The Womens Movement was also developed from several social reform groups such as the temperance movement, social purity and the abolition of slavery. During this time, women realized if they expected to see changes for their causes, they would need to form their own organizations, dealing specifically with the rights of women. Therefore, at the home of Elizabeth Cady Stanton, near Seneca Falls, Stanton and Mott along with several other women, sent out a message by word of mouth and by a publication in the newspaper that a meeting would be he ld to discuss the rights of women. The meeting drew widespread attention, and contributed to unifying women of the time around a number of issues that were viewed as fundamental rights. (3) During the first Womens Conference, the Declaration of Sentiments and Grievances, drafted by Elizabeth Cady Stanton, was read. The document was based on the Declaration of Independence and stated that women and men are created equal and therefore women should have legal and social equality with men, including voting rights. This declaration put into writing the inequality women in the United States had been facing for years, as well as called for women to petition and stand up for their rights. On the second day of the convention, the day men were allowed to attend, The Declaration of Sentiments and Grievances was adopted by the assembly. Twelve resolutions, which called for equal rights for women were passed. Some of these included, property rights, equality in divorce, access to higher education, the right to participate and b e represented in government, employment equality, and voting rights (Cokely, 2017). The only resolution that did not immediately pass was the one that called for womens suffrage, allowing women the right to vote. After a long debate, that included the support of Frederick Douglas, the resolution passed. The passage of this last resolution that called for allowing women to vote, was met with much backlash. Some supporters of womens rights even revoked their support over the passage of this resolution. This movement marked the beginning of the womens suffrage movement in the United States. The womens suffrage movement felt strongly that women should have equal voting rights as men and that no individual should be denied the right to vote based on sex, race, or color. (4) Many womens conventions were held and organizations formed, in the coming years that supported womens suffrage as well as, many other rights for women. These organizations and conventions not only gained notice but also brought about change. In 1850, the first National Womens Rights Convention was held in Worcester, Massachusetts. The meeting attracted over 1,000 participants. This meeting set a standard and established a committee which marked the start of organized work for womens rights. By this time womens suffrage was a large part of the movement. The National Womens Rights convention continued to be held yearly until 1860 (Imbornoni).(2, 4)In 1869, two womens suffrage organizations were formed. The first was the National Woman Suffrage Organization, which was formed by Elizabeth Stanton and Susan B. Anthony. They were a radical organization that sought to have an amendment ratified for womens suffrage. The other organization, The American Womens Suffrage Organization, led by Lucy Stone, was more on the conservative side and sought each state to grant women the privilege of voting. The two organizations differed on their views of the 15th Amendment, which granted African American men the right to vote. The National Woman Suffrage Association objected to the 15th Amendment. They believed if black men were allowed to vote, women should be allowed to do so too. The American Womens Suffrage Organization supported the amendment they believed that women would win the vote soon. Eventually the two combined forced to form the National American Womens Suffrage Organization in 1890 (National, 2016).(4, 5) In an effort to gain attention to womens suffrage, in 1872, in Rochester, New York, Susan B Anthony, along with 15 other women demanded to register and vote in the presidential election. During this time, women were not allowed to vote in New York and their requested was refused. The women registered and cast their ballet anyway and two weeks later were arrested. A year later, they were found guilty of illegal voting (Peck, 1989). Although she was arrested, convicted and fined, she refused to pay the fine and the case was dropped. Eventually the determination of these women, began to wear down the government and several states began to allow women to vote. Wyoming became the first in 1869, Colorado in 1893, Utah in 1895 and Idaho in 1896 (Lewis, 2017). The voting boundaries for women were greatly expanding. (2,4) In 1916, the National Womans Party, led by Alice Paul and Lucy Burns, felt they needed to handle the matter of womens suffrage with a more extreme approach than past parties. After meeting with President Woodrow Wilson, and having the matter of womens suffrage dismissed. In an effort to gain public attention and bring about change, members of this party marched, staged civil disobedience acts and even picketed the White House (Woman, 2010). During these acts of disobedience, several were arrested for picketing and blocking traffic. (5) In 1917, World War I began, and women contributed at home to the war effort, which also helped end the remaining resistance to womens suffrage. By 1919, 37 states had given women suffrage or partial suffrage. In 1920, the womens suffrage amendment, the 19th Amendment, was ratified. This ratification gave American women the right to vote, and ended almost a century of struggle (Seneca, 2010). (5) Prior to the womens movement and its outgrowth, the womens suffrage movement, women were looked down upon, politically, socially and economically. They were denied many basic rights and viewed as less than men. Many people during this time believe that a womans role was to clean, cook and care for her family. Educational opportunities were lacking, they had few job opportunities, their pay was very low, and a lot of the time they were working in hazardous conditions. They were severely discriminated against and denied many rights such as voting. Once women began to be involved in reform movements, it inspired other women to do so as well and to fight for equal rights as men. The movements opened many doors for women and ultimately challenged womens place in society. It also gave women a voice to make a difference in the world around them, something they had never experienced before. They formed Organizations and leagues that helped themselves and other women in the United States obtain equal rights and suffrage. The 19th Amendment granted women suffrage and with that, the opportunity to have a part in public affairs of society through political and civil avenues. The passing of this amendment gave them a voice in public elections, by granting them the right to vote. The womens suffrage movement, along with the womens rights movement, ultimately changed the world for women today. Today women can vote, own property, have a career, pursue an education and pretty much achieve whatever goals they set for themselves. (6)Changes that took place due to the womens movement and the suffrage movement can be attributed to several hard working, determined women who pushed and pushed and never gave up on the dream of equal rights for women. Although women such as Susan B Anthony, Elizabeth Cady Stanton and Lucretia Mott were not actually deemed social workers during this time, by todays standards, today they would have most likely been. They signed and circulated petitions, made speeches, publically advocated for equal womens rights and suffrage in state legislature, womens conventions and womens social organizations, marched in parades, picketed and s taged civil events and argued for their cause. It was a very long and difficult battle which consisted of many challenging factors for women, specifically obtaining suffrage. Each woman who participated, was committed to the enfranchisement of American women. They were committed to changing society and making a better world for themselves and future generations of women. (7) As a woman myself, I am extremely grateful to these women, who many years ago, stood against social standards that were holding women back. Their efforts made it so women today have the freedom to vote, own property, have careers, obtain an education, receive fair wages and so much more. One of the biggest reasons I have chosen this subject to write about is so I can become better informed about what exactly these brave, courageous women of the past did to make a difference not only in their own lives but in the lives of so many future generations of women. These women, stood strong on their beliefs, gained the attention of the government and the United States population and changed history for so many women. The battle was not easy, but they continued onward and in the end wer e victorious. In this essay, I have focused on the womens suffrage movement which sprang from the womens rights movement that began at the Seneca Falls Womens Rights Convention in 1848, and ended with the ratification of the 19th Amendment that granted American women voting rights. I have also discussed several groups and organizations that assisted and took action to support them in their endeavors to bring about change. Lastly, I have given my personal reaction to this particular movement.

Trap-Ease America Essays

Trap-Ease America Essays Trap-Ease America Paper Trap-Ease America Paper Has Martha identified the best target market for Trap-Ease? In other to ascertain whether Martha has identified the best target market for Trap-Ease we will look at what is a market and what does target markets involves. A market is the set of actual and possible buyers of a product or services and marketing involves the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with each other. Before targeting a market segmentation has to take place. The division of a market into different homogeneous groups of consumers is known as market segmentation. Rather than offer the same marketing mix to vastly different customers, market segmentation makes it possible for firms to tailor the marketing mix for specific market, thus better satisfying customer needs. A market segment should be: -measurable -accessibly by communication and distribution channels -different in its response to a marketing mix -durable -substantial enough to be profitable The four primary bases on which markets are segmented are: geographic – this is based on regional variables such as region, climate, population density, and population growth rate -demographic – is based on variables such as age, gender, ethnicity, education, occupation, income and family status -psychographic – based on variables such as values, attitudes, and lifestyle -behavioral – based on variables such as usage rate and patterns, price sensitivity, brand loyal ty and benefits sought When the market has been segmented the firm now has to choose its target market. A target market is a set of buyers who share a common need or characteristic that the company decides to serve. The firm does that by evaluating the attractiveness of the segment and the fit between the segment and the firm’s objectives, resources, and capabilities. Martha has chosen women as its target market but Martha has to consider whether the woman is the decision maker when it comes to home improvement items like mousetraps. Martha could try targeting males. The men who see it as their role/duty to deal with pest control in the home thus protecting the women from the gruesome nature that is usually involves in the process. In the case of Trap-Ease the mouse maybe trap alive in the trap and women may not want to deal with that aspect but the man may have no problem of disposing the trap with a live mouse. Businesses such as offices and warehouses are another option Martha may wish to consider. Business owners who need to safeguard their supplies and equipment can well be served by the Trap-Ease. Martha should appeal to these people showing them the benefit of using the Trap-Ease instead of poison or the traditional mousetrap. One of the benefit is when poison is used the mice may end up dead anywhere and stink up the office environment before it is found whereas the Trap-Ease you would know exactly where you place it and can dispose of it in a timely manner. The food service industry such as restaurant, canteens is yet another market Martha can target. The food service industry has to maintain certain health standards one of which is maintaining a pest free environment. Martha can show them the benefit of using the Trap-Ease to achieve these standards thus better serving their customers and at the same time protect their food supplies, ingredients and their business from being infected by mice. Pest control companies would make a great target market for Martha. These companies specialize in finding solutions for their customers and Martha needs to convince them that Trap-Ease would be a great product for their clients. Since a rancher invented the Trap-Ease, ranchers could be a target market because it seems that the inventor was having a problem with mice and other ancher like him can be experiencing the same problem. Martha could use the retired rancher to reach this target market. Describe the current marketing mix for Trap-ease. Do you see any problems with this mix? Marketing mix are the variables that mangers can control in order to best satisfy customers in the target market. A typical marketing mix includes the product offered at price, with some promotion to tell customers about the product and a way to reach the customers’ place. This is often referred to as the 4P’s: Product, Price, Place and Promotion. The product is the physical product or service offered to the consumer. Price is the amount of money the customers have to pay obtain the product. Promotion represents the various aspects of communicating information about he product with the goal of generating a positive customer response. Place is about getting the products to the target customers. The following table summaries the marketing mix, including a list of the aspect of each of the 4Ps. ProductPricePlacePromotion FunctionalityAppearanceQualityPackagingBrandWarrantService/SupportList PriceDiscountAllowancesFinancingLeasing optionsChannel membersChannel motivationMarket coverageLocationsLogisticsService levelsAdvertisingPersonal sellingPublic relationsMessageMediaBudget The marketing mix for Trap-Ease is: Product:Trap-Ease innovative mousetrap Price:Retail = $2. 49 Place: Large Retailers, Safeway, Kmart, Hechingers CB Drugs Promotion:Trade shows, Home-and-Shelter style magazines, Publicity. The Trap-Ease is an above average product that provides a much needed customer solution. There is no variety in the packaging therefore customers do not have a choice as whether they want a package with one or two. There is no mechanism to ascertain whether customers are satisfied with the product. The price is very high when compared to its closest competitors and from the customer’s point of view that may not be worth the added value in the product itself. The retailers are given no motivation to sell the product in their stores and no incentive is offered to entice consumer to purchase. Promotion is one in a medium that is not communicating the message to the correct targeted market. Women are a small segment of the total â€Å"hardware† customers. Good housekeeping and other home and shelter magazines may not appeal to many persons in the targeted market. As it stands right now the product has to sell itself because limited advertising is being as a result the public may not be aware of the product. There is not sufficient communication between Martha and customer or potential customers. Trap-Ease is located in the top hardware, grocery and drug chains; this is not offering enough market coverage. Transportation of orders to retailers is not being done in a timely manner. The Trap-Ease is not sufficiently expose to the customer. The proximity of the stores where the product is sold in relation to where the customers are maybe impacting on the availability of the product to consumers. How would you change Trap-Ease’s marketing strategy? What kind of control procedures would you establish for this strategy? I would use the product innovative aspect to promote it to a larger potential clientele. I would change the fact the design just a little to ensure that once the mouse is trap it dies instantly or offer the customer a choice of purchasing one where the mouse dies instantly or it is caught alive. I would also look into the possibility of packaging the Trap-Ease with the bait as part of the package. Customer may only need one Trap therefore I would offer packages of one and packages of two. I would lower the price for the initial market penetration. This will help to increase sales by attracting new customers or attract them from the traditional product. Once

Effective Selling-Sales Report Research Paper Example | Topics and Well Written Essays - 1500 words

Effective Selling-Sales Report - Research Paper Example Apparently, the information about the design service is derived from the Company’s research department. The department is mandated to do thorough research on the type of designs that are found in the global market and those that are most preferred and common. Designs such as Florida, Bore, and Luxe are the ancient in the market, although there are other upcoming designs. As such, the company is at a better position to provide customized designs as per clients’ preferences.   Designing service revolves around numerous design types to work and the design process. Firstly, the client should come up with the design types that they wan design for them. In case, they do not have their preferences then the company is mandated to give consultation on the various designs in the market and those that are linked with the construction projects that have been carried out.Secondly, the company’s design process involves budget planning, spacing planning, interior detailing, m illwork, Furniture & Fabric, window treatments, finishing touches and exterior details. The most important part of design process is budget planning where the company   encourages the client to   give much thought   to the process, where discussion   is anticipated on   how to spend on the   whole project.   Additionally, the budget planning entails a set fee which has diverse types of design process. This set fee allows the company to be at the service of the client company without having to accrue hourly charges.